How Hosting Affects Your Website’s Traffic, Engagement, and Profitability

Businesses are learning technical and SEO measures to let their website stand out of the competition and get it higher on search engines. But, the other part is that  in spite of a good looking website and easy to remember domain name does not achieve the poisition as desired by website owners when compared to your digital marketing strategy efforts.

Have you ever wondered why your website is unable to achieve your intended targets?

Most entrepreneurs end up getting a thought that their strategy or content is a barrier to their progression.  In more than 50% cases, there is a problem in your website hosting, not the content or theme or design.

Just “a few seconds” matters to capture your visitors’ attention! 

Delayed Website Response: Page loading time and server response time is an important factor that determines user experience. To perform well online, a website should load fast enough for users on all devices even with sluggish internet connectivity. Most of the  Internet user doesn’t wait for a website that takes more than usual time to load and turns to some other same competitive website while searching for content.. Slow loading time is one of the major reasons behind page abandonment. To avoid the underperformance trap, choose a web hosting provider that is equipped with a latency optimized data center facilities and warrants fastest loading speed.

Poor Caching: Caching is a temporary storage space that enables websites to load faster. There are a trail of cache location types, such as object caching, database caching, page caching, and OPcache. Caching is completely dependent on the hardware (storage type) – means, the faster the hardware is, the faster the caching mechanism. So, did you ensure the hardware components, including RAM and other configuration when determining a hosting environment for your business-critical website? If not, this could be one of the probable reasons that you’re lagging behind.

Intolerable Uptime:  It’s no secret that organisations across multiple domains are embarking on digital transformation like never before. Therefore, the underlying network must not be overlooked when singing up a hosting contract. Network connectivity should be capable of integrating multiple data center facilities, through a plethora of connectivity options, such as Internet bandwidth, Multi-Protocol Label Switching (MPLS), and Virtual Private Networks (VPN).

Talk about any industry analyst firm, such Gartner, Forester and IDC, all of them estimate how badly a downtime can impact a business’s bottom-line performance. A host of reasons can be held responsible for downtime – DDoS attacks, power sabotage, incompetent network devices, and lack of monitoring. Thus, choose a provider’s facility that is built with N+1 resiliency and offers no less than 99.95% network uptime.

Non-friendly Website Design:  Businesses are now boosting BYOD to increase collaboration and productivity. End users’ dependency on mobile devices is increasing day by day. They prefer to watch videos, search for information, place orders, and do many other things on their mobile.

According to a research report, around 73% of people always have their mobile device with them.                                                                                               — Facebook

Individuals pick up their mobile devices around 150 to 200 times a day, and 4.8 billion people across the globe will use mobile devices in the year 2016.    — Forrester 

So, did you optimize your website to fit the screen size of different smart devices? No, this could be one of the possible reasons what is killing your sales. Get yourself a mobile-friendly site that loads promptly and is easy to navigate.

Fixed or non-scalable Infrastructure: Scalability is a must-have factor when collaborating with a web hosting provider. At times, it is found that businesses fail owing to lack of requite resources to foster dense traffic needs. Therefore, look for a web host that provides flexible computing and other IT resources to seamlessly support simple to quick upgrades. Modular systems, auto-tiering provisions, object storage, including elastic capacity should be in place to adapt to changing market demands.

Inadequate Security Provisions: Security and privacy protocols are another reason that can wreck your sales objectives or tarnish your online reputation. Every year a large number of data loss and infringement cases are registered. In order to ensure that your website is secure, hosting provider with competent security protocols, including monitoring tools, firewalls, and other security essentials should only be selected.

Keeping these factors in mind, you can boost your sales funnel, build strong brand presence, and outmaneuver your competitors.